So Why is Neil Young doing this Pono thing again?

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Neil Young making the round, evangelizing for Pono, his
plan and mechanism to save recordings' soul ...
We have been aware of the development of Pono for the last few years, and when we saw a few announcements and the Kickstarter campaign pop up, we went in to order ours on what turned out the be a wave of support. We see they are flirting with $2M $3M $4M $5.3M raised in their funding campaign, which clearly is on the path to being one of the most successful Kickstarter campaigns yet.  It also bodes well for high end audio, as well as high quality recorded music.  And the fact that one of our favorite audio companies (the majority of our electronics come from Ayre for those keeping track), Ayre Acoustics, is doing the analog guts of the player, means it will stand with the best of the best.

from www.Ayre.com
This post is NOT an advertisement for it, though we would encourage you to consider it, or something like it as a personal music player.

We listened to a SXSW speech on one of our favorite radio networks (NPR), by Neil Young explaining his motivation for Pono and the music service.  We found ourselves in vigorous agreement with him about most of it.  Though we certainly don't have the same experience and perspective, it is interesting that we as consumers and him as an artist are so close together in perspective about what has happened to the quality of recording over the last 30 years, and, more importantly, agreeing with what he's trying to do to save it.

If you are a music lover and audiophile this will speak volumes to why we do what we do.  And if you aren't you will now understand.

Click the link to hear.  It's 26 minutes, but well worth the time:  Neil Young explains his motivation for Pono

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